Michael was searching for an identity for his new marketing firm.

Several graphic artists had submitted logo concepts based on retro rocket imagery.

None were a good fit for integrating the MI-Marketing name.

The solution was to allow practical simplicity to dictate the direction.

As an added bonus a subject HandyGuide® helped build trust and status.

Retirement coach Maria was ready for a ‘real’ business card. She already had the logo signature concept along with her colors.

After some art direction coaching we quickly collaborated to start her off with an identity starter package: Refined Logo + Branding Guide + Business Cards

This was enough to get her going on the path to cash flow. Keeping the goal simple, to just a printed business card, was a low risk tool to test pitches with a female target audience along the Florida coast.

Rob Barnett found his calling as a national media headhunter. Now he needed an identity that was fresh, trustworthy and very separate from his past ventures. After co-creating an objectives ‘sandbox’ with the avoidant boundaries noted; an obvious design emerged organically.

Rob’s success led to an additional assignment: to create a Saturday Night Zoom logo that paired well with Rob Barnett Media.